German betting and lottery marketApril 8, 2007, 2:30 pm (12 years ago)
Following the Federal Constitutional Court's decision, Management consultants MECN Research have just completed a new study analyzing developments in the German betting and lottery market, the state treaty on gambling, and the ECJ's decision in the Placanica case.
The key result of the survey of market experts and MECN's detailed analysis is that the industry counts on an opening of the market and amendment of the state treaty on gambling.
In Germany as well as internationally, the recent months have arguably been very eventful for the betting and lottery market. A list of recent events includes: the drafting of a new state treaty on gambling, the decision of the Federal Constitutional Court, decisions and measures of the European Court of Justice and the EU Commission, the prohibition of online gambling in the US, and the arrest of several CEOs of well-known Internet gambling providers.
"The current developments make a detailed analysis of the future of the German betting and lottery market imperative” as stated by Martin Oelbermann who is a partner at MECN. The study is largely based on the results of a survey of market experts conducted in spring of 2007. The following are some of the study's most important findings:
* Online poker offers great potential - According to the expert’s that were surveyed, online poker sites profit from the current poker euphoria in Germany and are among the companies with the greatest future growth potential in the German gambling market.
* Liberalization beginning in 2012 - The current state treaty on gambling will expire in just four years. Based on that fact many market experts consider this one indication that after expiration of this term - that is, from 2012 on - the German gambling market will be liberalized, at least in some segments.
* An amended version of the state treaty on gambling is expected - The experts surveyed consider it likely that there will be an amended version of the state treaty.
* Tipp24 and Fluxx will NOT be banned - As many as seventy five percent of the experts surveyed think that one of the likeliest amendments to the gambling treaty will allow Internet lottery retailers, such as Tipp24 and Fluxx, to remain in business. They consider it unlikely that Tipp24 and Fluxx will be prohibited from doing business, particularly because that would be an unusually harsh measure against a business model that has previously been permitted and indeed promoted.
* Advertising for gambling on team jerseys and in stadiums will be permitted - more than half of the experts surveyed assume that the strict prohibition of gambling advertising on team jerseys and in stadiums will be dropped. If the prohibition were enforced, the feeling is that, reporting on international sports events would be significantly reduced. For example, the German TV audience would have missed out on watching the final game in the handball world championship, and to see the Champions League match between FC Bayern and AC Milan Germans would have to travel abroad.
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