AOL strikes deal with FLUXX
 August 4, 2007, 5:20 pm (1 year ago)United States internet giant America Online (AOL) entered the online gaming market this week in a new deal.
The internet services and media company has teamed up with FLUXX AG, one of Germany’s leading lottery and betting operators, to market online sports betting in the United Kingdom.
British gamblers will be able to use JAXX UK, a subsidiary of FLUXX, to place bets on a number of sporting events.
Michael Steckler, AOL Europe’s vice-president of interactive marketing, says that the company is intent on making the AOL UK portal the premier online destination for web users and advertisers alike, and is looking at a range of partnerships and initiatives to drive business forward in Europe.
JAXX, which is based in Altenholz, has already teamed up with AOL, which runs a lottery service – one of AOL’s most lucrative e-commerce services in Germany.
Management board spokesman for FLUXX, Rainer Jacken, said that the United Kingdome market is underdeveloped but worth a significant amount of money, and FLUXX and AOL are now in a strong position to access the potential there.
He added that the UK market is one of the largest and most attractive in the world.
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