888.com adds another white label
December 17, 2007, 8:35 am (11 years ago)
888.com signed for adding another white label in a deal to its online gambling activities following agreement on the week with the not-so-known Kamay Holdings Limited, which 888.com mentioned that would be operating an online casino and a poker room under undisclosed names as for now.
The Gibraltar/Israel based Cassava/888.com will hand over the technology for the gambling software, and with much care the date for launching the new white label is set for early January 2008.
As mentioned above not much was told about Kamay Holdings, other than the scant disclosure by 888.com that their new client operators are a known group of people from the industry that knows the business well and can provide customers service and generate traffic in an efficient way. Kamay will be focusing on the rapidly growing markets in Europe basically, trying to leverage its internet marketing expertise with the added value of the 888.com software platform (Same plan that was mentioned before to go on 21.com Online Casino)
Gigi Levy, CEO at 888 commented: "As part of our vision and action to gain dominant market share in growing markets, we are implementing our white-labelling strategy, which enables us to achieve quick growth in parallel to 888's robust organic growth in those markets. The agreement is a further progression of 888's diversified, multi-channel strategy to grow our customer reach and appeal globally."