Multimedia Games Inc.July 30, 2008, 10:22 am (10 years ago)
Multimedia Games Inc. (NASDAQ: MGAM) ("Multimedia") today revealed the reservation of Ginny Shanks, 47, as Chief Marketing Officer.
Ms. Shanks offers Multimedia Games over 25 years of marketing knowledge and skills in gaming entertainment, lately as Senior Vice President of Brand Management for Harrah's Entertainment, Inc., the world's biggest casino company and supplier of branded casino entertainment.
"Ginny's perceptiveness and enthusiastic perceptiveness of the casino gaming experience are going to show how it will be precious to our company as we expand and deal out pertinent and strong merchandise to existing and future clients," explained Anthony Sanfilippo, Multimedia's President and CEO.
In the time of her time at Harrah's Entertainment, Ms. Shanks used to be in charge of making the most of the value of the company's main tactical brands – Caesars, Harrah's, and Horseshoe casinos; the Total Rewards player loyalty program; and the World Series of Poker. Additionally to stationing general corporate brand approach, Ms. Shanks supervised sports and entertainment marketing, tactical coalitions, insight into the need of the consumers, PR activities, and universally casino promotions.
"Multimedia Games is a company with incredible chances," Ms. Shanks explained. "It is my objective to keep on offering the first-class rank of merchandises and service to our present clients whilst increasing ground-breaking approaches and establishing fresh relationships that is going to be the base for our long-term achievement."
With the accession of Ms. Shanks' abilities, Multimedia Games keeps on to add remarkable and successful casino administration knowledge to its superior management team.
"Ginny has a laureate status as a pioneering marketing organizer," told Sanfilippo, who as well joined Multimedia following a very successful profession in the gaming business. "During her career, she has expanded equally advantageous relationships with both clients and business associates alike."
Ms. Shanks has been given stock choices of 250,000 shares and is tying the greater part of her reward to the prospecttive success of the company.
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