Casino News: eCOGRA's new Affiliate Trust Seal

eCOGRA's new Affiliate Trust Seal

 September 4, 2008, 10:53 am (10 years ago)
Fortune Affiliates is the 1st igaming affiliate program to get the new eCOGRA "Affiliate Trust Seal". eCOGRA, the self-regulating, non-profit standards authority of the online gaming business, manage fair gaming, player safety and accountable operator demeanor. Just as the organization’s Safe and Fair Seal has acknowledged the most trustworthy online casinos and poker rooms, the new eCOGRA Affiliate Trust Seal now recognizes affiliate program operators that view the same standards of equality and superiority. Fortune Affiliates was rewarded the Seal after a methodical audit and on-site examination.
"We are tremendously grateful to accept the very 1st Affiliate Trust Seal," explained a spokesman for Fortune Affiliates. "The procedure was a hard one, but as our Affiliates have at all times recognized, we have all the time kept ourselves to very high standards."
"We're extremely happy for Fortune Affiliates, and not at all shocked to see them accomplish this honor," stated CasinoAffiliatePrograms.com Founder and President Louis Fabiano. "One of CAP's premier certified partners, Fortune Affiliates is one of the biggest, oldest, and most valued groups in the Microgaming family, and entirely worthy of being the 1st affiliate program awarded with the high-status eCOGRA seal."
Like eCOGRA's authorization procedure for gambling website operators, the new service brings in full best business practice standards for affiliate program companies, supported by a stringent examination and monitoring system and the display of the new eCOGRA Affiliate Trust Seal.
To show the new Seal, affiliate programs have to show that their program set ups, enforces and monitors best practice standards. Specially, they have to demonstrate that they estimate affiliate income correctly and make payments punctually, and that they have controls in place to precisely connect players to affiliates.
Fortune Affiliates, which manages thousands of affiliate dealers of the Fortune Lounge group of casinos, poker and bingo rooms, were selected to take part in a pilot project with eCOGRA throughout its year of study and standards growth. The new principles, which experienced a wide on-site review and examination throughout the Fortune Affiliate pilot assignment, are a set of usually established principles (eGAPs) for online casino and poker room affiliates.
Even though there are others examining affiliate programs, eCOGRA supplies the most public, prearranged and official on-site approach and guarantee devotion to reliable standards via usual checking and full annual reviews executed by highly experienced examination and auditing observance teams.
"The eCOGRA Affiliate Trust initiative is more about really going and visiting the organization and operations of affiliate programs, getting direct access to confirm applicable player and affiliate data to make sure that affiliate members are being taken care of fairly," explained eCOGRA CEO Andrew Beveridge.
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