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PartyGaming contracted with DM plc
 March 10, 2009, 5:09 am (1 year ago)Online gambling group Party Gaming plc has contracted a special white label contract with the London-listed direct marketing company DM plc to offer online bingo and casino facilities. DM concentrates in customer enrollment and database administration in the UK.
The gaming service is going to be custom-branded for DM and is PartyGaming’s 2nd ‘white label’ contract this year. A chief in gamecards and direct mail in the UK market with a database of some million punters, DM is going to advertise the service via its own marketing channels.
Jim Ryan, Chief Executive Officer of PartyGaming stated: “We are happy to reveal that DM has linked together with our ‘white label’ collection just a few weeks after we inked a contract with CIRSA to explore and expand online gaming chances in Spanish speaking countries.
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