Cherryfortragen agreement is going to see integration of land and online interests
February 1, 2010, 11:04 am (8 years ago)
Cherryforetagen, the land based casino in Sweden’s openly listed gambling group Cherry, is supposedly making actions on the extensive front that contains online operations with its acquisition of Coys, a considerable player in the Scandinavian online gambling market.
Cherryforetagen is a stable mate to Betsson and Net Entertainment within the Cherry group, which has apparently promoted its wider objectives. In February 2008 the company started up an online business branded PlayCherry.com, which is going to currently be combined into the Coys operations.
The brands such as DanmarksAutomaten, NorgesAutomaten and SverigeAutomaten, came together and boast some 55,000 registered players as reported by company information releases.