Biggest online purchase ever recorded
October 25, 2010, 1:37 pm (7 years ago)
Bodog Brand have revealed that it has purchased the 2nd top generic gaming domain Slots.com for a whopping £4 million. This amount marked the highest amount of money spent on a domain name this year. The domain was purchased at a Snap Names online auction and is on the top ten in the list of the most expensive domain auctions in the history.
Bodog Brand owns and manages Bodog Casino and it has revealed that they aim to license the site to chosen online gaming operators in a way resembling the way the Bodog brand itself is now licensed to gaming operators, across the world. Slots.com is going to be introduced as an individual product with a full range of casino games such as slots, table games and video poker. Apparently, new players are able to make the most of a 100% cash match welcome bonus of up to $1,000. For the moment, if you visit Slots.com, you will be led to different Bodog Casinos.
Rebecca Liggero, Ambassador for Bodog Brand commented that, as with Bodog itself, domains like this have assessment in their simplicity and being generic can be perfect to cater various players including female players as female market is one of the markets to be focused on as well. With the Bodog Brand’s knowledge and reputation in online gaming together with the surfacing of female gamblers, the potential here is limitless.