Recent research revels that in US mobile gambling has become almost double in 2010 as compared to the previous year. The reason behind this spectacular growth in mobile gambling is the increasing popularity of online gaming and continuous launch of numerous smart phones in the market.
Ronan De Renesse, Head of Mobile at IHS Screen Digest commented, "After the implementation of UK gambling Act in 2007 the viewing criteria of people towards mobile gambling completely changed when online betting sites got the right to advertise their services on television and radio." He further stated that recently mobile gaming operators have started investing huge amounts on advertising their services.
As per HIS report, 13.7% of the US population has promoted gambling in 2010, whereas this number was just 9.8% in 2009. According to De Renesse, "Mobile gaming today is completely different from the one five years back."