Casino News: Extension of Licensing Partnership between MDI and NBA

Extension of Licensing Partnership between MDI and NBA

 January 6, 2012, 5:27 am (5 years ago)
This week, subsidiary of Scientific Games, MDI Entertainment has announced the extension of their licensing partnership with NBA (National Basketball Association) for next six years and will continue to provide instant winning games of American lotteries NBA team. This association was the first league of professional sport, which has entered in to the sector of lotteries from NHL (National Hockey League), MLB (Major League Baseball), NASCAR and so on.

Since 2002, from the time of its launch, tickets of branded team of NBA incorporates massive retail value of approximately $300 million and have 19 lotteries to carry 25 different games of NBA in America. As per president cum chief creative officer for Scientific Games, Steve Saferin, “There is a huge demand for brand of NBA, and we are very happy to offer such great assortments of merchandise packages of NBA and licensed games for all NBA fans across the nation”.
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