
Betfred bookmaker of United Kingdom has recently taken the services of software of CallValidate from CIG (Callcredit Information Group) for confirming the identification as well as payment related information of all their new and existing players, registered with their online website Betfred.com. In addition to the features of identification and protection of players, software of CallValidate will also provide a new feature of OFA (Ownership Fraud Alert) to Betfred.com.
OFA is a special feature, which connects the details of payment of customer to the identity owing the cards. Hence, this automatic system will decrease the manual and lengthy checking that are carried out by casino retailers in case of suspicious transactions. As per the head of risks, payments and fraud prevention of Betfred, Dennis Luckett, Callcredit Group have provided us one among the significant elements for online verification of our UK customers”.
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