Hunters Sports Group is the owner of one of the Rugby League club as Knights and one of the League Soccer Club, Jets in Australia. At present, both of these leagues are sponsoring by one of the popular online sportsbook titled as Sportsbet.com.au. SPL (Sportsbet Party Limited) has owned and operated the online sportsbook of Sportsbet.com.au.
SPL is the subsidiary of one of the popular betting outlets of Ireland and online gambling operator of Paddy Power. For the coming two years, Sportsbet.com will take the sponsorship of both of the teams of Hunters Sports Group. The new sponsorship agreement would facilitate the subsidiary of Paddy Power in placing the hoardings of Sportsbet.com.au in NISC (Newcastle International Sports Centre). This sports centre has seating capacity of approximately 33,000. In addition, SPL would conduct online advertisement and promos, in between the matches, which the Jets and Knights played in their seasons.