One of previous monopoly of France named PMU (Pari Mutuel Urbain), along with a leading operator of French online games have recently launched their exclusive marketing campaign, which would continue with their popular Jockey featuring ads of 2010 and 2011. Publicis Conseil, a creative agency has taken the responsibility of delivering this campaign. The main focus of this agency is on the LSTQ (La Super Tirelire Quinté) of PMU.
On 13th of every month, PMU group conduct this event to offer highest prize worth Euro 5 million. The event of LSTQ has proved to be one of the popular events among bettors of France. This is because; from this event, they would try to win Money Box by correctly selecting five horses securing top score in the race. This 2012, strategy of PMU group is to increase their already existing market share of 20% in the sector of sports betting and continue their growth in the sector of horse race betting.