Betfair US is the American branch of one among the leading gaming and betting operators of United Kingdom. This group has undergone a naming right agreement with well-known racing venue of Los Angeles. Hence, for coming five years, venue will be recognized as BHP (Betfair Hollywood Park). The agreement results in entry of the betting group in the gambling sector of United States. This is because; with the recognition of Betfair group as BHP, Betfair hold a strong position in American horse racing sector.
Furthermore, HRB (Horse Racing Board) of California is implementing certain regulations, so that American citizens can get the opportunity to place their bets on horse racing events. According to the President of HPRA (Hollywood Park Racing Association), Jack Liebau, “We have to analyze the way, with which we use to provide our various online gambling products and services. In addition, we should not show any hesitation for bringing any change in our online offerings to our gamblers.”