The Hershey Company, a major chocolate manufacturer has associated with Harrah’s License Company. It is an affiliate of Harrah’s Entertainment. This team will offers casino players the scope to win “Sweet Seats” to the World Series of Poker Main Event. Harrah’s Entertainment is a multi-casino owner.
The deal is made more attractive by naming Hershey’s products the Official Chocolate of the World Series of Poker, 2007. The famous chocolate manufacturer is planning to launch an amazing promotional deal by presenting two “Sweet Seats” to the World Series of Poker Main Event. Apart from that, there are many secondary prizes including trips to Las Vegas.
This consumer promotion will cut the market from April to June of 2007 through out USA.
Hershey will use the name of World Series of Poker, logo, image and design in all advertising fields including television, radio, print, Internet etc. The company can also use them on sales-collateral and on-pack materials, premiums and other promotions as well.