Bluff Europe announced that they will become the first magazine to offer subscription by SMS. When you text the world bluff to short code 60155 players of poker can already subscribe the magazine’s and pay a £3 in their mobile phone bill to any UK mobile provider.
When the subscriber send the SMS to the magazine of Bluff Europe they will then receive confirmation by SMS and phone call by a subscription representative who will take the subscribers mailing address information. Then the subscriber will have the copy of the Bluff Europe directly in their own homes every month at this point their phone bill will be charged at £3.
According the Editor in Chief of Bluff Europe, Michael Caselli, “this innovate use of the common technology works because it greatly simplify an old-age yet very tedious process in subscribing to a magazine. “Forget the filling out in subscription cards and mail them I and forget having to pull out your credit card to put your details in the internet.
This make Bluff Europe incredibly easy” this service is already ongoing since the 1st of June, this is in conjunction with Bluff Europe’s newsstands launch in UK and as expected others will follow said Caselli. The company “Expect that by the end of the year we will see the copy-cat publishers offering this kind of services too. We are excited that we invented it and we will know it’s going to catch like wildfire.